Perceptual Marketing

Description

Unlock the unique power of perceptual marketing in this one-of-a-kind course designed for small business success. Led by John Heinrich of Small Business School, this course bridges the gap between marketing strategy and customer perception. Learn how to validate your product’s uniqueness through real-world focus groups, discover the right media channels to reach your audience, and assess market viability before launch. With practical case studies and step-by-step guidance, you’ll gain the tools to position your business effectively in the minds of your customers, ensuring your next product or service is truly market-ready.