About us
Business Success School grew out our experience with the American School of Entrepreneurship, the first online business school.
Our story starts in early 2012
Began in 2012 when four friends and business consultants were sitting around John Heinrich’s kitchen table after getting their proposal rejected to offer online business courses for a major university. We thought teaching these courses in a classroom was too limiting.
We four thought strongly enough about the idea to research it among our business clients, all of whom thought it was a great idea.
As a result, we established The American School of Entrepreneurship as a vehicle for the starting nine courses, all of which were done with PowerPoint and audio, which
was revolutionary for the time, and not done by any other college or university.
The American School was profitable in its second month, and eventually grew to nine mentors and about 40 courses, all offered using PowerPoint and audio.
We also started “Entrepreneurial News” in 2017 to provide a resource for small and medium business on relevant news. We still publish it, about once a week, and it is viewed by about 10,000 businesses each month. We have curated some of our more popular posts.
Around 2017, we also noticed that Harvard, Stanford, Wharton and the Khan Academy were all successfully offering online business courses like ours, at much higher prices. So, our enrollment gradually dropped, and we stopped offering courses in 2019.
We stayed on hiatus until the fall of 2022, when Peter Bellanova in San Diego, who is an associate of John Heinrich’s, and John both noticed that there was an opening for inexpensive business courses in picking employees and supervisors.
So, we restarted as Business Success School, the name of which was Peter Liefer’s idea, and put up a test website on GoDaddy. We got 170 hits the first week, with only limited promotion, and nothing to sell, so we thought we were on to something, and started developing courses based on business needs. We also got affirmation from a 250-company panel of small and medium sized businesses for the courses.
What you see is the result of our work. Please call us at 480-200-5678 with any feedback.
John Heinrich
President and Chief Mentor
Our Mission and Core Values
- Provide relevant business education courses.
- Provide the courses at reasonable cost
- Provide the courses in a short format
Empowering Small Business Owners
At Small Business Success School, our mission is to empower small business owners and startups to achieve their goals and unlock their full potential. We understand the unique challenges faced by entrepreneurs in today’s competitive business landscape, and we are dedicated to providing the necessary tools, resources, and support to drive their success.
Through our comprehensive programs and services, we equip small business owners and startups with the knowledge and skills needed to navigate every aspect of their venture. From business planning and strategy development to marketing, finance, and operations, our expert team is committed to providing tailored guidance and mentorship. We believe that by empowering entrepreneurs with the right information and expertise, we can help them make informed decisions, overcome obstacles, and create sustainable and thriving businesses.
In addition to education and mentorship, we foster a supportive community and network for small business owners and startups to connect, collaborate, and learn from each other. Our events, workshops, and networking opportunities provide a platform for entrepreneurs to share experiences, exchange ideas, and build valuable relationships. We believe in the power of collaboration and believe that by creating a strong network of like-minded individuals, we can collectively uplift and inspire one another to reach new heights of success.
With our unwavering commitment to empowering small business owners and startups, we strive to be their trusted partner on their entrepreneurial journey. By providing the necessary resources, guidance, and a supportive community, we are dedicated to unlocking their potential and fostering a thriving ecosystem of entrepreneurship. Together, we can build a brighter future for small businesses and startups, driving innovation, and economic growth, and making a positive impact on communities.
Start Getting New Knowledge and Experience, Together!
Let every lesson, every experience, and every challenge be an opportunity for growth and transformation. Your path to success starts with a commitment to never stop learning.