Transcript:
0:01
Hi, this is John Heinrich. I wanted to put out a short video to everybody about an interesting situation I saw happen with a nationally known columnist, who will go nameless and blameless, who was extolling the virtues of getting a patent on a product, and her client got a patent, lost a patent due to a Chinese troll, and then didn’t know what to do.
0:32
We do not actually advocate using patents in your product development or service development because the Chinese control the patents and frequently do, and you either lose your patent entirely when they copy it or they look at it, change a few things, and copy it anyway, and you’ve lost the effect of the patent.
0:56
What we do advocate in place of this is that number one, when you think of an idea, the market research looks promising. Develop a domain name first. Register it with GoDaddy and create a design you think might work for your target market. GoDaddy, through its real function, allows you to do that. If that’s all positive.
1:23
And let’s say you’re getting 50 hits per day, which is not uncommon, then you can move forward with that and maybe have a web design firm refine the design. Secondly, register your names as we do with Solutions forum, and Original Biz Guru, which are all registered with the Arizona Secretary of State, so is the Small Business Success School.
1:51
What this does for you is prevent anyone from using those names in any correspondence in the state of Arizona, and, practically speaking, nationally, you can do the same thing, but it’s much more expensive. But if you do those two things, if you register a domain name and if you register your trademarks, service marks, and everything else connected to your business, then you’ll be in good shape.
2:19
So take that to heart, and let’s hope that it hears it. We’d love to hear your feedback. We’ve used it for years, but this is the first time we’ve really taken it outside the solutions forum orbit. So thanks again for taking the courses, and we’ll look forward to hearing from you down the road.